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1
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- Keys to Recruiting and Retaining Members
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2
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3
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4
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5
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- Recruiting has been difficult
- Younger people don’t seem to have
the time available for Rotary
- Changing economy
- Membership attrition
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6
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- In business we spend a
significant effort
- in recruiting and inducting new staff
- members
- We also invest a lot of time and
effort
- in recruiting new customers.
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7
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8
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- = E + 3R
- Extend
- Recruit
- Retain
- Revitalize
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9
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- Opportunity for more people to participate in Rotary by offering more
options in your community:
- Time of day
- Day of Week
- Location
- Club Size
- Open Classifications
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10
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- Set a challenging goal for your club:
- How do you feel when you see a low or no growth goal?
- Do you feel energized and really challenged?
- How about a goal of 3%? 6%? 9%? 12% 15% more??
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11
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- Recognize the urgency of Rotary Membership
- “We’re either Expandable or Expendable”
-Robert Schuller
- Utilize a “fireside chat” to brief entire family before induction
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12
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- Members are the life blood of a Rotary Club
- Your club’s most valued asset is its members
- Nurture and grow your membership!
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13
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- Member and spouse if possible
- Evening of Rotary orientation
- Club History and Projects
- Four Avenues of Service
- Rotary International
- The Rotary Foundation
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14
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- Significant ceremony with spouse
- Provide (options)
- Four Way Test
- Object of Rotary
- Rotary Basic Library
- Certificate of Membership
- Pin, Badge, Banner
- Publications
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15
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- Most members who leave were never
really Rotarians in the first place
- Up to 80% of a typical club
membership know very little about Rotary
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16
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- Rotary program once a month
- good Rotary speakers
- slides and videos about Rotary
- Ambassadorial Scholars, youth exchanges, RYLA participants, GSE,
Rotaract, Interact
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17
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- Give a Red Badge and a list of requirements to meet before
- being given a Blue Badge
- Potential requirements:
- club attendance; serving as sergeant-at-arms, greeter, song leader,
club committee member; presenting programs; making up; attend board
meeting; club social activity and/or fund
- raising event; district event
attendance
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18
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- Club Committees
- Fund Raisers
- Board Meetings
- Club Meetings
- Club Social Activities
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19
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- as a delegate to the
- district conference
- and have them report
- to the club
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20
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- to find two or three other new members from among his/her peer group
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21
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- Continue with current recruiting/retention approach?
- Merge with another club?
- Give up Charter and Disband?
- Answer: Revitalize!
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22
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- Evaluate current logistics
- Draw up a demographic profile
- Compile a classification survey listing business and professional
activities in your community
- Are you making full use of all types of membership?
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23
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- Invigorate Programs and Activities
- focus on service projects that make a vital contribution to the
community
- establish good working relationships with the local media
- What are your club’s best assets?
- Use methods similar to new club extension where existing nucleus is weak
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24
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- = E + 3R
- Extend
- Recruit
- Retain
- Revitalize
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25
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- Rick King, President-Elect of Rotary International gave 20 answers to
this question at the International Assembly...
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26
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- 1. Friendship
- 2. Business Development
- 3. Personal Growth and
Development
- 4. Leadership Development
- 5. Community Citizenship
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27
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- 6. Continuing Education
- 7. Fun
- 8. Development of Public
Speaking Skills
- 9. Citizenship in the World
- 10. Assistance When Traveling
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28
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- 11. Entertainment
- 12. Development of Social Skills
- 13. Family Programs
- 14. Vocational Skills
- 15. Development of Ethics
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29
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- 16. Cultural Awareness
- 17. Prestige
- 18. Nice People
- 19. Absence of “Official Creed”
- 20. Opportunity to Serve
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30
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31
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32
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33
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34
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35
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36
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37
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38
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Notes
